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Laura DEMUS

Responsable Acquisition & Rétention Client at MATCHEM

Laura Demus has extensive work experience in the fields of acquisition and retention, digital marketing, and project management. Laura is currently working as the Responsible for Acquisition & Retention Client at Matchem, starting in March 2022. Prior to this, they worked as a Consultant for Acquisition Digitale at Partouche Sport from April 2021 to February 2022. In this role, they managed a budget of 150k€ and launched and operated acquisition campaigns through various digital channels.

From September 2019 to February 2022, Laura worked at BravoLoto, first as the Head of UA & Monetization, where they defined acquisition strategies in Europe and managed campaigns across multiple platforms. Later on, they served as the User Acquisition Manager.

Before joining BravoLoto, Laura was the Co-Founder of My French Buddy, a chatbot that assists foreign students settling down in France. Laura also worked as the Chef de Projet Digital at Agrooh Bioscience Translations, where they managed webmastering tasks and optimized SEO for the company's website.

Laura's career started as a Marketing Assistant at 2degrees, where they conducted market research and analyzed supply chain challenges. Laura then held positions such as Junior Purchasing Manager at IMA Group, Junior Marketing Manager at Carrefour, and Product Owner at Rexel.

Overall, Laura Demus has a diverse background in digital marketing, project management, and acquisition strategies.

Laura DEMUS has an education history that includes various institutions and degrees. In 2008, they obtained a French Baccalaureate with a focus on the Scientific section from Lycée Jules Verne. From 2011 to 2013, they attended Paris-Sud University (Paris XI) and earned a degree in Economics. In 2013, they enrolled in Grenoble Ecole de Management and completed their Diplôme d'Enseignement Supérieur en Management (D.E.S.M.A) with a specialization in Management in 2017. In the same year, they also had some coursework at OpenClassrooms. Additionally, Laura acquired a driver's license, though no information is available regarding the institution or the specific date of obtaining it.

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