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Charles Coffey is an experienced sales and merchandising professional with a career spanning over three decades. Currently serving as the DSD Regional Sales Manager at Paris Brothers Inc. since July 2021, Charles has developed extensive skills in sales performance management. Prior experience includes roles at Anderson Merchandisers from May 2001 to May 2020, where Charles held positions ranging from District Sales Associate to Market Sales Manager, focusing on merchandising, training, and ensuring client KPIs were met. Earlier in the career, Charles managed deli and bakery operations at Kroger from January 1991 to May 2001, emphasizing inventory management and scheduling. Charles holds a degree from LSU Shreveport, earned between 1992 and 1998.