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Sam Jockel has had a varied career in business and entrepreneurship. In 2011, they founded 500 Hours Ltd and ALDI Mum, and in 2012 they co-founded Good Funny Smart and The Big Night Off. In 2013, they founded School Mum, and in 2007 they founded Biddy Bags. In 2017, they became the CEO/Founder of Parent TV. In 2020, they became an Entrepreneur In Residence at The University of Queensland. Sam also served as a Brisbane Business Trainer and Coach for Bizness Babes from 2009 to 2011.

Sam Jockel obtained a Bachelor of Human Services from Griffith University in 2005, where they studied Community Development. Sam also obtained a Bachelor of Theology from Brisbane College of Theology in 2005. In 2011, they obtained a Cert 4 In Training and Assessment.