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Cecilia Tse is a co-founder and CFO/COO of hey freya since June 2022, a company focused on innovating women’s health solutions with an emphasis on body positivity and holistic well-being. In addition to this role, Cecilia serves as a Techstars Founder and a founding member of Parenthood Ventures. Previously, Cecilia was with PwC for nearly 17 years, where roles included Well-being Strategy Leader, Director - Strategist, Deals Director, and Audit Manager, driving strategies related to culture transformation and leading various capital market transactions. Cecilia is also certified as a Mental Health First Aider and has experience as a yoga instructor. Cecilia's educational background includes a Bachelor of Commerce in Accounting and Finance from UNSW, becoming a Chartered Accountant, and obtaining certifications in health coaching and mindfulness practices.