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Travis Scoles is an experienced executive in advanced advertising, currently serving as Executive Vice President of Advanced Advertising at Paramount since February 2022, where responsibilities include managing sales, operations, data science, engineering, and product for key advertising platforms, particularly Vantage. Scoles additionally holds roles as Senior Vice President at the U.S. Joint Industry Committee and Board Chair at OpenAP. Previously, at ViacomCBS, leadership encompassed advanced advertising product and operations for Vantage and measurement innovation strategies. Prior experience includes partnerships at Schireson, where Scoles directed advanced advertising data science teams, and positions at Kantar Retail focusing on client insights and product optimization strategies. Scoles earned a BA in Economics from Amherst College in 2008.