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Karmelina Parouka is an experienced leader in creative content strategy and digital media, currently serving as Vice President of Creative, Content Strategy, Social Media, and Global Music and Events at Paramount since February 2022. Prior to this role, Karmelina held various positions at Viacom International Media Networks, including Vice President of Digital/Social Content Strategy and Vice President of Content and Engagement from May 2015 to February 2022, and Vice President of Digital Production from September 2007 to May 2015. Karmelina has a strong background in content creation, audience engagement, and digital strategy, driving major international events and optimizing digital products. Karmelina holds a Master of Arts in Media Studies/Design and Technology from The New School and a Bachelor of Arts in Journalism, New Media from The University of Georgia.