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Jacquelynn (Jackie) Mendez is a seasoned marketing analytics professional with extensive experience in data integration and digital marketing. Currently serving as the Director of Marketing Analytics and Data Integration BI for Paramount+, Mendez has previously held significant roles such as Sr. Manager in the same field at Paramount and Director of Digital Marketing Analytics at OMD Entertainment. Mendez's career includes various positions at The Marketing Arm, where responsibilities ranged from Manager of Marketing Insights & Analytics to Analyst roles in Digital Marketing Analytics. Early in the career, Mendez worked as an Associate Digital Media Planner at Mindshare. Mendez holds a Bachelor of Arts degree in Marketing and Management from Georgetown University, obtained in 2009.