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Kristy Li is a Marketing Manager at Paramount Global, where since March 2016, responsibilities have included developing and implementing B2B marketing strategies, managing the company's digital presence, and overseeing lead generation initiatives. Kristy has successfully managed a company rebrand and implemented a new Sharepoint structure. Prior experience includes working as a Media Buyer at Mediaspot, Inc. from January 2011 to August 2015, focusing on purchasing traditional and digital media. Kristy holds a Bachelor of Arts degree in Fine and Studio Arts from UC Irvine, obtained in 2010, and a high school diploma from Chino Hills High School, awarded in 2006.