Mike’s digital marketing experience spans back to 1999, running search ads on GoTo.com (which became Overture and then Yahoo) in the age before Google. Since that time, he has continued to keep ahead in the dynamic world of digital marketing and explore new opportunities for clients. At Paragon, Mike helps online startups and established brands alike get the most out of their search, display, social, and other paid digital programs. He develops strategies and implements tactics to increase return on ad spend and customer acquisition. During his off hours, Mike likes to experiment brewing beer, cooking, and making cheese. He speaks regularly at New England marketing conferences to share his knowledge of digital advertising and how to maximize results.
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