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Kwabena Okyire Appianing is an accomplished marketing and digital strategy professional with extensive experience across various companies. As the Director of Digital Strategy and Analytics at MoreMedia Social since February 2019, Kwabena significantly enhanced pipeline deal value by $5 million through innovative B2B customer acquisition strategies and organic SEO initiatives. In addition to founding Opterflow, Kwabena has held high-impact roles such as Chief Marketing Officer at Bitnob and Director of Digital and Innovation at Global Media Alliance, where a digital agency's growth was orchestrated under leadership. An entrepreneurial spirit is further demonstrated through the founding of Whoopro, Ghana's first influencer marketing platform. Kwabena holds an MBA in Marketing from Cass Business School and a Bachelor's degree from the University of Ghana.