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Mike Dahlstrom is an experienced professional in the golf industry, currently serving as Vice President of Everything Cool at Palm Beach National Golf Course and as Vice President of Sales and Hospitality at Paradigm Golf Group since December 2001. With a strong focus on increasing sales and profitability at under-performing golf courses, Mike has successfully implemented customized sales training to enhance company performance and customer engagement. Additionally, Mike holds a role as a contributor at The Golf Biz, where expertise in sales strategy and service is utilized to positively impact the bottom line for clients across the Southeast Region.