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Jim Lorentz has over 37 years of work experience. Jim began their career in 1983 as VP Sales at Western Reserve Packaging / MaxPack. In 1997, they became President at Visiva Display. From 2010 to 2015, they were President at KnowBase, where they oversaw daily operations and led strategy, sales, and finance. During this time, KnowBase maintained a Learning Management System (LMS) and developed custom eLearning content. From 2015-2020, they held the role of Strategic Partnerships at Roundtable Learning, where they were a solution-based, Biz-Dev professional with ten years of experience in SaaS platforms including LMS and XR. In 2020, they became Chief Revenue Officer (CRO) at Paracosma, an award-winning global provider of 3D and XR solutions. Jim also became President at AVR Connect, where they connect enterprises and universities with solutions for virtual meetings and interactive training enhanced with augmented and virtual reality.

Jim Lorentz received a Bachelor's Degree in Business Administration, Management and Operations from the University of Mount Union between 1978 and 1982.