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Samantha Williams is an experienced leader in customer success, currently serving as the VP of Customer Success at Papirfly. Previously, Samantha held various roles at Upland Software, including Vice President and Senior Director of Customer Success, managing a substantial portfolio of over 500 customers across multiple global teams. Samantha's expertise encompasses servant leadership, process improvement, and proactive customer engagement strategies. Additionally, Samantha has a background in transformation and governance at Aviva, contributing to significant efficiencies in contact centers and managing high-stakes integration programs. Samantha holds a Master’s degree in Leadership and Management from York St. John University and a Bachelor's degree in Business Management specializing in HR from the University of Leeds.