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Christian Ortiz has a significant marketing background and experience as a CEO and founder. Christian was the Marketing Director for Sueños Music Festival, Papas and Beer, and Baja Beach Fest starting from 2015 to the present year. In 2016, they founded Zitro Creative where they held the position of CEO and Founder until 2019. Additionally, they briefly worked as the Director of Design and Marketing for PLEENQ in 2015.

Christian Ortiz attended San Diego State University from 2012 to 2014, where they obtained a Bachelor of Science degree in Marketing.