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Mario Rosales is an experienced marketing professional currently serving as the Gerente de mercadotecnia y comunicación at Papalote Museo del Niño since June 2023, where responsibilities include implementing strategies to attract visitors and generating partnerships to promote social impact services. As a mercadólogo consultor since March 2023, Mario focuses on personal brand development and digital communication for non-profit organizations. Previous experience includes brand manager at GRUPO INFRA MX, where successful marketing strategies contributed to sales targets, as well as director of student experience at Universidad del Valle de México, enhancing student engagement through event sponsorship and satisfaction measurement. Mario's background also includes coordinating brand and advertising strategies at Grupo Estrella Roja and working in customer service and operational roles. Educational qualifications comprise a Licentiate degree in Marketing from Universidad Tecnológica de México and an MBA in Marketing from Universidad del Valle de México.