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Edison Froelich is an experienced professional in testing and analytics, currently serving as Senior Manager of Testing & Analytics at Planet Fitness since September 2022. Previously, Edison was the Manager of eCommerce Marketing Strategy and Promotions at MilliporeSigma, where a comprehensive Testing Pipeline and promotional roadmap was developed. Earlier roles included Manager of Testing at Dunkin' Brands, where the testing culture was enhanced, and Senior Financial Analyst positions at Dunkin' Brands and BJ's Wholesale Club, focusing on financial reporting and pricing strategies. Edison's career began as a Competitive Intelligence Analyst at Sam's Club, and educational qualifications include a Master of Science in Agricultural Economics and a Bachelor of Science in Agricultural Business and German from the University of Arkansas.