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Sammyra Meister Catanzaro is an experienced marketing professional with a strong background in brand strategy, campaign management, and market analysis. Currently serving as the Head of Marketing and Trade at Nação Pampili since December 2020, Sammyra oversees brand strategies for Pampili Mini, Pampili, and Tweenie, while managing campaigns, analyzing market trends, and driving collaboration across various teams. Prior experience includes roles as Marketing Manager at AD Shopping, where responsibilities included coordinating marketing activities and managing budgets, and as Marketing Coordinator at Aliansce Shopping Centers, focusing on strategic planning and brand positioning. Sammyra's earlier career featured event coordination at Play Regional, catering to various high-profile clients. Educational qualifications include an MBA in Branding from ESPM and a Bachelor's in Social Communication with a focus on Advertising from FIB.