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Sofia Zab is an experienced marketing executive currently serving as Chief Marketing Officer at PalmPay, where the company has reached 30 million users and 1.1 million mobile money agents and merchants as of October 2023. With a background as a Limited Partner at Rally Cap Ventures, Sofia has contributed significantly to the startup ecosystem, having previously held roles such as Global Head of Commercial and Marketing and founding team member at various companies. Notable positions include Director of Marketing at Branch.co, where a world-class marketing operation was established, and Head of Growth at YPlan, where revenue grew threefold within six months. Early in the career, Sofia co-founded Sokotext, aiding access to affordable food through SMS in slums. An educational background includes a BSc in International Relations from The London School of Economics and studies at Tsinghua University.