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Laura Olivia Perez Cruz possesses extensive experience in marketing, currently serving as Trade Marketing Manager at Palmex Alimentos SA de CV since August 2021. Prior roles include Head of Marketing at GRUMA from February 2014 to August 2021, specializing in organized commerce, and Marketing Trainee at Price Shoes Mexico, where responsibilities included ATL and BTL analysis from May 2010 to February 2014. Laura holds a Bachelor's degree in Industrial Administration from Instituto Politécnico Nacional (2010-2013) and a Master of Business Administration (MBA) with a focus on Marketing from Universidad del Valle de México (2019-2021).