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Lynn Mora serves as the Head of CRM & Customer Data at Palmaïa - The House Of AïA, focusing on enhancing hotel reservations and customer satisfaction at a luxury hotel in Playa del Carmen, Mexico. Lynn has extensive experience in the hospitality industry, having previously held positions as Marketing Manager at Aranwa Hotels Resorts & Spas, Contracting Manager at Hotelbeds, and E-Commerce Corporate Manager at Libertador Hotels, Resorts & Spas. In academia, Lynn has been a university lecturer and thesis advisor since 2012, teaching various courses related to digital marketing and strategy. Lynn's educational background includes a Master Certificate in Hospitality Management from Cornell University, an MBA from Universidad de Alcalá, and Business Analytics from The Wharton School.