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Salma Hafez is a seasoned professional with extensive experience in market intelligence and banking. Currently serving as a Senior Market Intelligence Analyst at Palm Hills Developments since December 2023, Salma conducts comprehensive market research and analyzes industry trends to identify opportunities and threats. Prior to this role, experience includes positions at CIB Egypt as a Senior Personal Banker, where compliance with banking regulations and customer service were key responsibilities, and as an Investment Analyst at Innoventures, involved in economic research and due diligence on investments. Salma's background also features roles in investment banking, financial analysis, and public relations, complemented by academic qualifications including an MBA in Strategic Management and degrees in Economics and Management Sciences.