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Laura Birnbaum is an experienced Brand Manager in the spirits industry, currently managing several brands at Palm Bay International since June 2021. Laura has served as an eCornell Course Facilitator at Cornell University, focusing on marketing strategy and product management. Previous roles include Marketing Manager at Quality Branded and Brand Marketing Manager at The Winebow Group, where Laura launched the website and social media for Ponga Sauvignon Blanc. Laura began a marketing and sales career at Monkey Rum, creating social media campaigns and winning strategies. Other pertinent experience includes sales at Sherry-Lehmann Wines & Spirits, account management at Alcone Marketing Group, and an early internship at Liquid Assets Consulting Group. Educational credentials include a Master’s in Management in Hospitality from the Cornell Peter and Stephanie Nolan School of Hotel Administration and a Level 2 Certification with Distinction from the Wine & Spirit Education Trust.