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Luca Maffioli is a seasoned professional with extensive experience in the sports industry, primarily in ticketing and merchandising. Currently serving as the Ticketing & Merchandising Manager at Pallacanestro Varese Spa since October 2013, Luca oversees sales planning, promotions, event configuration on ticketing software, e-commerce management, and team coordination. Additionally, responsibilities include liaising with various authorities and managing financial reporting. Luca also contributes as an Author for Eurobasket.com, focusing on Swiss basketball, and has previously co-founded My-Basket.it and worked as a journalist for platforms such as La Gazzetta dello Sport and Sportando. With a background starting from an internship at Pallacanestro Varese Spa and involvement in various editorial roles, Luca possesses a deep understanding of both the operational and media facets of basketball.