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Marta, in her role as Vice President – Corporate Marketing is responsible for maintaining and strengthening the company’s brand as part of a broader strategy to drive sustainable and profitable growth. She oversees all of the Group’s communications to different stakeholders in support of corporate objectives, including mergers and acquisitions, public relations, media relations, and corporate social responsibility.

Before joining Pan-American Life, Marta worked at Principal International, a unit of Principal Financial Group, as director of direct marketing, where she was responsible for strategic planning and development of corporate growth initiatives in Latin America, Asia and the U.S. Hispanic market. Her prior insurance industry experience includes executive-level positions in international insurance marketing with CIGNA and Aetna throughout Latin America and the Caribbean. In addition, she has extensive experience in direct marketing, policyholder communication and loyalty programs, call center management and marketing support of distribution partners.