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Gene Ayres has extensive experience in sales and marketing within the manufacturing sector. Currently serving as Executive Vice President of Sales and Marketing at both Palfinger Liftgates and PALFINGER Group since April 2014, Gene has played a vital role in driving business growth. Prior to these positions, Gene served as Vice President of Sales and Marketing at Morgan Corporation from February 1977 to May 2014, demonstrating a long-standing commitment to the industry and a strong track record of leadership.