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After spending time at Pharmacia Corporation, Q-Med, Galderma and Nestlé Skin Health, he founded Palette Life Sciences with Travis and Ole with a vision to develop products that provide better quality of life to people around the globe. Per brings a unique combination of vast international experience and solid commercial tenure along with what he calls “enough background in development and manufacturing to be dangerous.” He oversees the overall operations and resources at Palette and acts as the main point of communication between the board of directors and the management team.

While other Life Science companies tend to have a more “paint by numbers” approach to product innovation, Per has a different view. “Product technology is critical but our culture, people and processes are equally vital. We focus on how to cultivate and drive innovation and use that innovation and passion to elevate patient care.”

As an avid art collector, Per has seen many beautiful things, but one image stays with him. In his early days, working with an intraocular eye lens company he interviewed a patient in her mid 80s who cried tears of joy because she could now actually see her grandchildren again. It is this kind of experience that drives Per forward.

Per received an MSc in Business Studies and Economics with a major in Business Studies, and a BSc in Business Administration and Economics with a major in International Business Studies, from Uppsala University in Sweden.