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Ariana Rodas Hidalgo has a diverse work experience in different roles in sales development, business development, lead buying, media analysis, and campaign management. Ariana worked as a Senior Sales Development Representative in Atlas in 2023. Before this, they worked as a Business Development Representative in Aloware, where they were responsible for creating alliances between digital companies and their platform. Ariana spent a few months as a Sales Development Representative in Ontop. In Just Media Group, they started as a Supply Intern and later worked as a Campaign Manager and Media Analyst. Ariana'smost recent role in Just Media Group was as a Lead Buyer that ended in October 2022.

Ariana Rodas Hidalgo completed their primary and secondary education at Unidad Educativa Bilingüe Jefferson from 2010 to 2016. Ariana then pursued a Bachelor's degree in International Business from Universidad Casa Grande from 2016 to 2021. During their studies, they undertook an exchange program at KEDGE Business School, where they studied Business Administration and Management, General, from 2018 to 2019. After graduation, they earned a certification in Fundamentals of Digital Marketing from Google Digital Garage in June 2022, followed by another certification in Inbound Marketing from HubSpot Academy in July 2022. Recently, in May 2023, they completed a Master's degree in Business Administration with a Specialty on Digital Businesses from VIU - Universidad Internacional de Valencia.