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Bethany Donoghue has several years of experience in influencer marketing and social media. Bethany currently works as an Influencer Marketing Manager at Paired, where they develop the company's influencer marketing program, establishes partnerships with influencers, and oversees the production of user-generated content. Before that, they worked as a Senior Tiktok Specialist at Shogun Social, where they helped businesses improve their organic social media presence. Bethany also has experience as an Influencer Marketing Specialist at Tailify and as a Talent Manager at Komodo. Prior to that, Bethany worked at Liberty Music PR as the Head of TikTok Influencer Marketing and as a TikTok Influencer Marketing Specialist. Bethany began their career as an Artist Assistant at Universal Music Group and gained experience as a Social Media Intern at Sofar Sounds. Throughout their career, Bethany has focused on creating authentic connections between brands and audiences through influencer marketing.

Bethany Donoghue completed their education at Solent University, where they first earned a Level 3 Extended Diploma in Music from Wiltshire College & University Centre in 2017. Following this, they pursued a Bachelor of Arts (BA) degree in Music Promotion, which they completed in 2020. Bethany then furthered their education at Solent University, obtaining a Master's degree in Marketing from 2020 to 2021.