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Assaf Kostiner is an accomplished entrepreneur and technology expert, serving as the CEO and Founder of Paint Your Life since January 2006. Under Assaf's leadership, the company has become a global e-Commerce industry leader, primarily operating in the US market and leveraging a unique technological platform that connects artists with customers to create hand-painted portraits from digital photos. Prior to founding Paint Your Life, Assaf held software engineering positions at AVAYA and Cognitens, as well as a Q&A engineering role at Lannet / Madge. Assaf holds an MBA and a BSc in Math and Computer Science from Tel Aviv University.