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Anssi Hurme is an accomplished professional with extensive experience in entrepreneurship, product development, and design. Currently serving as an Advisor and Co-Founder at PAIKKA, Anssi focuses on human-grade pet essentials. As the Founder of Wherever Coffee since December 2023, Anssi is building a sustainable outdoor coffee gear brand. Anssi co-founded HAPPY SiNKS, a brand dedicated to innovative and sustainable cleaning products, and previously held a key role at Magisso Ltd. as Wizard of Ops, overseeing brand and product development. Additionally, Anssi has a background in children's literature as a co-creator of award-winning books and has experience as an Art Director at City-lehti, managing visual branding and design teams. Early career roles involved graphic design responsibilities at Karprint Oy and freelance work.