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Kei Sasaki is an experienced design leader currently serving as the VP of Experience at Paidy since July 2022, overseeing various teams focused on user experience design, brand experience, content creation, and UX research. Previously, Kei held positions including Head of Design Division at BASE, Inc., where responsibilities encompassed managing UX and communication design, and Director of Design at Moneytree, where contributions involved establishing digital services for the financial sector. Kei has a robust background as a co-founder of HANDS MEMORY, leading digital product design, and prior roles include Design Lead at SuMiKa Co., Ltd., and UX Designer at trust Convection and HMDT Inc. Recognized for excellence, Kei received accolades such as Apple Best App in 2013 and 2014 for innovative design in financial applications.