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Rui Guedes has an extensive work history in various sales and management roles. Rui began their career at Maurício Correia, Lda in 1993 as a Purchasing Manager and stayed there until 1996. Rui then worked as a Salesperson at GrupoPIE Portugal from 1996 to 1997. From 1997 to 1999, they were a Major Account Manager at Xerox. In 1999, they joined SUMOL+COMPAL as a Territory Manager and later became the Sales Coordinator. In 2007, Rui joined Páginas Amarelas as a Team Manager, where they were responsible for managing sales teams and providing training and development. Throughout their tenure at Páginas Amarelas, Rui held various positions such as Sales & Service Manager, Chief Sales Officer North, and currently serves as the Chief Sales Officer since 2023.

Rui Guedes has pursued higher education in the field of management. Rui completed a Pos-Graduacao Direção Comercial (Postgraduate Degree in Commercial Management) at Atlântico Business School. Additionally, they attended Universidade do Porto, specifically FEP - Faculdade de Economia do Porto, although the specific field of study is not mentioned.