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Mariana Santos Silva possesses extensive experience in digital marketing, currently serving as an Analista de Marketing - Mídia Digital at PagBank since February 2022, focusing on digital media planning, acquisition, and engagement. Prior roles include Account Manager II and Account Manager at UOL - Universo Online, where campaign planning and optimization were emphasized, particularly in the automotive, finance, and e-commerce sectors. Mariana has also held positions as a digital marketing specialist at Gr81 and as a digital marketing analyst at TSF®, specializing in social media campaigns. Earlier experience includes serving as a marketing assistant for Ana Mello Artigos Femininos Ltda. and as a creative intern at CPTM – Companhia Paulista de Trens Metropolitanos. Educational qualifications include an ongoing MBA in Digital Data Marketing from FIAP and degrees in Publicity Production and Advanced Digital Marketing, supplemented with training in Business Analytics and Web Analytics.