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Michelle Riddalls is currently the Chief Executive Officer at PAGB, leading the team to achieve strategic goals in the consumer healthcare industry. Prior to this, Michelle held various regulatory affairs positions at Pfizer Consumer Healthcare and J&J, with experience in managing teams and leading projects. Michelle also worked as a Regulatory Consultant and Director at Strategic Regulatory Solutions Ltd. Michelle's career in regulatory affairs spans over two decades, with a strong focus on OTC medicines, devices, and cosmetics.