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Mark Swetman is a seasoned professional in product management and conversion optimization, currently serving as a Senior Product Executive at Paddy Power Betfair since September 2021. Previously, Mark held significant roles at William Hill as a CRO Manager and at Chelsea Football Club as a Conversion Optimisation Specialist. With a strong background in digital marketing, Mark also worked as a CRO Analyst at House of Fraser, a Product Content and Merchandising Executive at Contiki Holidays, and a Digital Marketing Executive at WBX. Early experience includes a Digital Marketing Internship at Equipio. Mark holds a Bachelor's Degree in Sport Marketing from Coventry University, obtained between 2007 and 2011.