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Cassandra Lea-Saxton, MFA, PSM, is an accomplished digital experience professional currently serving as the Senior Manager of Digital Experience at Pacific Northwest Ballet since September 2017. In this role, Cassandra collaborates with the Marketing Director to implement digital strategies that enhance engagement and optimize customer journeys, achieving a notable increase in online revenue through a major product upgrade and website redesign. Prior experience includes positions as a Digital Experience Designer at Sur La Table, where Cassandra designed and coded marketing emails, and as a Designer at Seattle Met, focusing on marketing and event materials. Earlier roles in marketing and communications spanned various organizations, including Pacific Northwest Ballet, Remote Medical International, and Theo Chocolate. Cassandra holds an MFA in Arts Leadership from Seattle University and a BFA in Graphic Design and Advertising from Central Washington University.