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Anthony Potgieter is a seasoned professional in the e-commerce sector with extensive experience in strategizing and leading Direct to Consumer (DTC) initiatives. Currently serving as Senior Director of DTC Ecommerce at Stanley 1913 since March 2023, Anthony oversees all facets of e-commerce strategy. Roles also include Director of DTC Ecommerce at a stealth startup and Founder of TheWMarketplace, along with a prior position as Director of Ecommerce at Evolve. Notable career highlights include significant digital transformation efforts at Wyze and founding Incapra, a digital agency. Anthony has collaborated with high-profile clients, demonstrating expertise in marketing, forecasting, and enhancing brand visibility. Anthony holds a degree from the University of California, Riverside.