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Rob Goodman serves as the Vice President and CRM Program Owner at Pacific Life, where responsibilities include leading the Salesforce Center of Excellence to drive digital transformation across Marketing, Sales, and Service through agile methodologies. Prior experience at Pacific Life encompasses roles such as Assistant Vice President, overseeing the enterprise CRM program's vision and execution, and guiding the Retirement Solutions Division's Program Management Office. Additionally, Rob Goodman contributes as a Board Member at Octane OC, an organization promoting entrepreneurship and innovation. Educational credentials include an MBA and a BA in Business Administration with a focus on Marketing from California State University, Fullerton.