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Samantha Halsema is a seasoned communications professional with extensive experience in corporate communications, media relations, and integrated marketing strategies. Currently serving as the Corporate Communications & Media Relations Manager at Pacers Sports & Entertainment since February 2023, Samantha previously held roles including Communications Manager at Project Lead The Way, where a significant integrated marketing communications plan was implemented, achieving a 90% retention rate. Samantha's background includes diverse roles such as Collegiate Recruitment Specialist at Sigma Kappa Sorority, where leadership and data analysis were key in recruitment initiatives, and Administrative Director at Patriot Engineering and Environmental, Inc., focusing on marketing content development and financial audits. A Master's degree in Integrated Marketing Communications from West Virginia University and a Bachelor's degree in Communication Studies from Indiana State University underpin Samantha's professional expertise.