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Pavel Kobelev has extensive experience in marketing and promotional projects, currently serving as the Promo and Marketing Projects Director at OZON.ru since November 2018. Prior to this role, Pavel held various positions in the marketing sector, including Head of Marketing Projects at OZON.ru, Head of Promo Projects Team at X5 Retail Group from February 2012 to October 2018, and Head of Promo Project at Федеральная торговая сеть "Пятёрочка"​ from February 2011 to January 2012. Earlier career highlights include serving as Senior Promo Manager at Торговый дом Перекресток between May 2008 and January 2011 and as Head of Marketing Communications Team at Daqing Solo ltd co from August 2005 to January 2006.