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Basti Sørensen Abildå is an experienced E-commerce Manager at Fossflakes A/S since August 2018, responsible for leading e-commerce strategies for the brand Nordic Sleep across international markets, focusing on branding, revenue, and profitability. Prior to this role, Basti served as an E-commerce Specialist at Fossflakes A/S, where responsibilities included the development and execution of online advertising strategies, particularly in META advertising and SEO. Basti also has experience in the sports industry, having worked as an Elite Football Player and completed a marketing internship at Brøndbyernes IF, along with a substitute teacher position at Strandskolen. Basti holds a Professional Bachelor’s in International Sales & Marketing from Copenhagen Business Academy as well as a degree in AP Management.