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McKayla Merner is a seasoned marketing professional with extensive experience in lifecycle marketing and MarTech solutions. Currently functioning as the Lead Lifecycle Marketing Manager I at Oyster® since April 2022, McKayla has advanced through multiple roles including Senior Lifecycle Marketing Manager and Lifecycle Marketing Manager. Prior experience includes serving as a Lifecycle Marketing Specialist at Hootsuite, where responsibilities encompassed executing lifecycle campaigns and collaborating cross-functionally to enhance customer engagement. McKayla's earlier roles at Brainrider involved managing marketing automation tools and delivering analytical reports. Additional positions include Business Development Associate at Travelzoo and Marketing and Human Resources Coordinator at RLB LLP, both contributing to a robust skill set in email marketing, lead generation, and project management. McKayla holds a Bachelor of Business Administration from Wilfrid Laurier University and has furthered education with an exchange program at NEOMA Business School.