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Gary Crowell is an experienced executive in the beverage industry, currently serving as COO at OY6 Bourbon and co-founder of Tejón Motorcycle Union and Austin Vodka Co. Crowell has a robust background in digital marketing and brand development through Lovele Day Agency, supporting numerous clients in the alcoholic beverage sector. Previous roles include COO at E11EVEN VODKA and CEO at Austin Whiskey Company LLC, demonstrating expertise in product development and brand execution. Crowell's career also encompasses significant contributions to Deep Eddy Sweet Tea Vodka as co-founder and partnerships in various consulting and holding companies. An alumnus of Texas A&M University, Crowell holds a degree in Construction Science and graduated from Summerville High School.