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Helfina Razi Putri is a seasoned professional in brand activation and social media strategy, currently serving as Sr. Brand Activation at OY! Indonesia since July 2018. In this role, Helfina assists the Brand Activation Manager in developing customer engagement plans and supports day-to-day execution and activity planning. Previous positions include Social Media Strategist and Digital Campaign Officer, along with experience as a Social Media Officer and Social Media Specialist at Neo Digital. Helfina's early career included an internship as a Front-End Web Developer at Hellonemo. Helfina earned a Bachelor's degree in Information Systems from Universitas Mercu Buana and completed education at SMK Telkom Malang.