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Andreas Pardosi is a Market Researcher at OY! Indonesia since June 2022, focusing on market trends, consumer behavior, and competition analysis. Previously, as a Product Researcher at OY! Indonesia, Andreas conducted both strategic and tactical research methods, including in-depth interviews and usability testing, to enhance user experience. Prior to that role, Andreas worked at MNC Media, where responsibilities included providing actionable insights for product development and managing end-to-end research projects involving various methodologies. Andreas holds a degree from BINUS University.