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Sivakumar A has a strong background in media and television, with a career that spans over three decades. Sivakumar has held various roles in different organizations, showcasing their expertise in content development, strategy planning, business development, and program management. Sivakumar has experience working with renowned television channels, including Jaya TV and Makkal TV, where they successfully implemented strategies that led to significant revenue growth and increased channel reach. Additionally, they have worked as a consultant for independent and freelance projects, providing creative and strategic solutions. Sivakumar'swork experience also includes positions in media production companies and print media, demonstrating their diverse skill set in different sectors of the media industry.

Sivakumar A completed their Bachelor of Science in Botany from Bharathiar University between 1986 and 1989. Following this, they pursued a Master of Arts in Mass Communications at the University of Madras from 1991 to 1993.