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Sandrine du Chéné is a seasoned marketing professional with extensive experience in brand management and customer engagement. Currently serving as the Directrice marketing et image at Oxybul éveil et jeux since October 2016, Sandrine oversees brand image, marketing strategy, and customer experience while managing partnerships and social initiatives. Previous roles include key marketing positions at Bouygues Telecom, where Sandrine defined loyalty strategies and managed cross-functional teams, and TIDOO, focusing on product launches. Educational credentials include a Master of Science in Management from emlyon business school and an M.B.A. in Marketing from Tecnológico de Monterrey, among other qualifications.