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Gustavo Astiazarán Elías has a diverse work experience spanning several industries. Gustavo has held leadership roles in companies such as OXXO, Kuaishou Technology, DiDi, doc.com, EasyBroker, UNIRADIO CORP., L'Oréal, HEINEKEN MÉXICO, LAMOSA, and Red Bull.

Throughout their career, Gustavo has demonstrated expertise in growth and engagement strategies, operations management, content growth, marketing, and branding. Gustavo has successfully led teams, developed comprehensive marketing plans, implemented effective campaigns, and achieved significant business results.

Noteworthy achievements include creating and leading the marketing department at doc.com, tripling app downloads in a short period of time, increasing inbound leads and optimizing campaigns at EasyBroker, and creating successful social media strategies with over 1 million followers at UNIRADIO CORP.

Gustavo's experience also includes product management, innovation, new product development, and market research in companies such as L'Oréal, HEINEKEN MÉXICO, LAMOSA, and Red Bull. Gustavo has a proven track record of driving growth, implementing trade marketing systems, and developing new products.

Gustavo Astiazarán Elías pursued their education in a chronological manner. Gustavo attended Saint Augustine High School from 1999 to 2002, where they obtained their high school diploma. Following this, from 2002 to 2007, Gustavo attended Tecnológico de Monterrey, where they pursued a Bachelor of Business Administration (BBA) with a major in Marketing. In 2006, they also attended Universidad Pontificia Comillas, where they specialized in Marketing Distribution.

After completing their undergraduate studies, Gustavo enrolled in IE Business School from 2009 to 2010. Here they pursued a Masters in International Management, focusing on the fields of Business, Management, and Finance.