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Giles Martin currently serves as EVP of Strategy & Insights at Oxford Road since June 2018 and is the Founder & CEO of 3frequency, a communication and effectiveness consultancy, since July 2017. Previously, Martin held the position of Head of Strategy at Blackwood Seven A/S from 2015 to 2017, providing strategic leadership for key accounts in the North American market. From 2011 to 2015, Martin was VP and Director of Analytics and Marketing Accountability at McCann Worldgroup, where collaboration with various teams led to effective media measurement and growth strategies. Additionally, Martin served as VP of Strategy & Development at Ocean Media for a brief period in 2010-2011, focusing on strategic adaptation within the media industry. Education includes a degree from the University of Oxford.