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Shagufta Bibi is an experienced marketing and communications professional with a diverse background in leadership roles across various organizations. Currently serving as the Brand and Communications Director at Oxford International Education Group since January 2023, Shagufta has previously held key positions such as Director of Marketing and Communications at Malvern International Plc and Director of Marketing, Admissions, and Communications at Nord Anglia Education. With expertise developed through roles at BB Communications, The Growth Company, and the Faculty of Medicine & Health at the University of Leeds, Shagufta has a proven track record in creating effective brand and marketing strategies, engaging campaigns, and customer loyalty initiatives. Shagufta holds multiple qualifications, including a CIPR Professional PR Diploma and a CIM Postgraduate Diploma in Marketing, and an MSc in International Marketing Management from the University of Leeds.